Line takes local approach to outflank Facebook in Asia
Chat app from Japan is signing up new users by adopting a different strategy in each market
Singapore
LINE Corp has an instant message for Facebook Inc: Asia is ours.
Country by country, the chat app from Japan is signing up new users by adopting a different strategy in each place. In its home market, cute bunny and bear stickers drew in everyone from schoolgirls to suit-clad businessmen. In Indonesia, Line built a classmate-connecting service after learning that alumni networks are a powerful social glue there. In Muslim countries, Line rolled out special features for people observing the Ramadan fast.
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