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Luxola plays variety card in regional e-commerce game

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Published Sun, Mar 9, 2014 · 10:00 PM

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SINGAPORE-BASED online cosmetics store Luxola has dramatically increased the number of items it carries, on its march to dominate the e-commerce game in South-east Asia.

The store, which is purely online and has no brick-and-mortar outlet, is slightly over a year old and is seeing revenue pick up at a much faster rate as a result of this strategy, said CEO and founder, Alexis Horowitz-Burdick.

Luxola ships to users in Singapore, Indonesia, Malaysia, Thailand, the Philippines, Brunei and the United Arab Emirates.

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