Midea eyes top spot for Kuka in China's booming robot market after takeover
Demand for robots is being spurred by rising labour costs in manufacturing
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Shanghai
KUKA AG, the German robot maker acquired last year by Midea Group Co of China, needs to lower costs and win government recognition as a local brand to achieve its goal of becoming the No 1 supplier in the Chinese market, according to an executive.
"Kuka has a reputation for reliability, but as you know, as a German company, they are not really well-known for low-cost products," Midea vice-president Andy Gu said in an interview on Wednesday in Shanghai. "We need to really work very hard to figure out how we can really reduce these costs."
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