Mobile order-ahead buzz catches Starbucks off guard
Coffee chain struggled with overcrowding of order-ahead customers, which scared off walk-in customers
Portland
FOR some time now, restaurant chains have been adding mobile order-ahead options, betting they'd be popular with their customers. But even they were caught off guard with just how big of a hit the technology is turning out to be.
TGI Friday's Inc mixed up orders, and Starbucks Corp struggled with overcrowding that scared off regular walk-in customers. And that's likely just the beginning for a technology that's only starting to catch on.
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