New Apple TV takes shot at cable market
Development of TV apps will allow consumers to bypass cable TV subscription
San Francisco
THE New Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.
Updated Apple TV hardware set for release in late October wasn't expected to revolutionize the television industry, but it could strike a blow to cable companies that have been in a power seat when it comes to delivering shows and other content.