With the new iPhone, Apple plans to make a direct connection to customer
Bold move to bypass carriers may spark faster upgrades and accessory sales, say analysts
Washington
IT'S not just another iPhone launch. This time, Apple is pushing not only a new device, but what it says is a new relationship with its customers.
By offering for the first time monthly instalment payments on direct sales and a new lease option for US customers, Apple is moving to help break the stranglehold of mobile carriers as it launches its new iPhones on Friday.
