Nielsen partners EDB to set up Asian innovation hub in Singapore

Singapore

GLOBAL information company Nielsen has partnered the Singapore Economic Development Board (EDB) to launch the Asia Innovation Centre in Singapore, in a bid to drive innovation and new technologies to address the unique and evolving information needs of organisations in Asia.

Nielsen, which has committed to an initial investment of S$14 million over five years, will be modelling the new centre after its US-based Innovation Lab, a collaboration with Stanford Graduate School of Business.