Norway media firm building its digital presence

Oslo

SCHIBSTED ASA is going on the offensive to build its defences against the global behemoths of the Internet.

The 176-year-old Norwegian media company, which runs online classified websites in about 29 countries worldwide, is working on developing more personalised products for both consumers and advertisers, chief executive officer Rolv Erik Ryssdal said. As part of that plan, the company has set up a new development hub in London with 45 employees.