Nvidia wants to leap from video games to self-driving cars
Firm is pushing to crack the emerging market for driver assistance systems
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Detroit
IT took Silicon Valley chipmaker Nvidia Corp the better part of a decade to gain acceptance as a global automotive supplier, a lesson for other technology firms hoping to make a similar transition from consumer electronics to car components.
Nvidia had a thriving business in supplying powerful graphics processors for video game consoles and laptop computers when representatives of Volkswagen AG asked if it could adapt the same realistic, three-dimensional displays for the dashboards of Audi luxury cars.
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