SINGAPORE has become the third city where Ogilvy & Mather (O&M) has opened its London-based behavioural sciences practice, #ogilvychange.

The practice, first started in London in 2012, utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to influence people's behaviour and purchase decisions in the real world. Besides London and Singapore, the practice is also available in Prague.

Building on the behavioural economics agenda long championed by O&M UK's vice-chairman and co- founder of #ogilvychange Rory Sutherland, it claims to have the world's largest and most active community of behavioural experts.