Parallel reality is just one dimension of a hyper personalised future

Las Vegas

IF THE tech world's annual gathering at CES in Las Vegas is a backstage pass to the future, then one big theme that ruled the stage this week is how firms are using advancements in technology to deliver highly personalised products and experiences.

Delta Airlines was the most buzzworthy exhibitor with its demo of a "parallel reality" airport experience that allows 100 people to look at the same display panel with their naked eyes and each see something different.