The Business Times
business-time-50

Retailers turn to virtual reality to lure shoppers back into stores

VR technology is part of urgent push to remake in-store shopping for generation of gadget-addicted customers

google-preferred-sourceAdd BT as a preferred source
Published Mon, May 11, 2015 · 09:50 PM

    Washington

    JOHN Goodwin has never been sky diving before.

    But here he is, staring out over a craggy, sun-drenched canyon in Moab, Utah, lurching toward a gutsy jump off a 420-foot cliff. He instinctively searches for something to grasp onto as the edge gets near. But the red rocks disappear from under his feet as he declares: "I'm flying!" Well, sort of.

    Virtual reality

    TRENDING NOW

    Senior Judge Lee Seiu Kin rejects Chander Agarwal’s characterisation of the expenses as loans, pointing to a pattern of lavish spending on Felicia Lee.

    Hell hath no fury like a man scorned: CEO’s S$468,000 suit against ex fails after relationship sours

    The Philippines has lost between 42.3 billion pesos (US$675.6 million) and 118.5 billion pesos to flood-control corruption since 2023.

    Floods compound Philippine growth woes from public-works scandal

    Despite the current sell-off, currency strategists view the ringgit’s slide as temporary.

    Singdollar hits 10-month high against ringgit as investors take refuge in traditional safe haven

    For many next-generation entrepreneurs, legacy is no longer a destination but a launch pad; Singapore sits at the centre of this transformation.

    How Asia’s next generation is rewriting legacy through entrepreneurship

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More