Sega raises its game with Singapore move

It is investing in goGame, a self-publishing portal that helps developers publish games faster at lower cost


JAPANESE game developer Sega is making its first foray into the South-east Asian games publishing industry by investing several millions of dollars into Singaporean startup goGame.

While the sum of the investment from Sega Networks - Sega's mobile games division - is undisclosed, the investment signifies the gaming giant's resolve in securing a presence in the growing mobile phone gaming industry in this region, and also its confidence in goGame's new self-publishing business model.

The involvement in goGame by the creator of gamers' favourites such as Sonic the Hedgehog, Phantasy Star and Virtua Fighteralso helps narrow the gap that game developers here often face when trying to bring...

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