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SGIX bets on content to lower peering prices

It hopes to draw more providers to its open platform, reports KEVIN KWANG

THE Singapore Internet Exchange is looking to entice more Web content providers to come onboard its open and neutral interconnection platform. In the process, it hopes to open up the market by increasing collaboration, driving down "peering" prices and stimulating innovation locally.

Peering refers to the exchange of data directly between Internet service providers (ISPs), rather than via the Internet.

Speaking to BizIT, Yeo See Kiat, director of sales and marketing at SGIX, said the non-profit organisation has been working hard to drive down the prices of Web interconnection charges for its members in terms of international and local peering since its inception in June 2010.

"It's been a struggle...

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