Shift to digital can lead to significant payoff: Deloitte

Singapore

BUSINESSES in the Asia-Pacific that "shift to digital" can expect to enjoy a significant boost to revenue, a Deloitte report said on Monday.

Its Access Economics report for Sitecore, a customer-experience management company, said businesses in the region that make a five per cent shift of customer purchases to digital channels can drum up a 3.5 per cent increase in revenue. This is equivalent to US$3.5 million in additional revenue for a business with revenue of US$100 million.