In Silicon Valley, working 9 to 5 is for losers

San Francisco

SILICON Valley prides itself on "thinking different", so maybe it makes sense that just as industries have begun paying more attention to work-life balance, the Valley is doing the opposite - and branding workaholism as a desirable lifestyle choice.

A cottage industry has sprung up there, selling an Internet-centric prosperity gospel that preaches that there is no higher calling than to start your own company, and that to succeed, you must be willing to give up everything.