Smart-city ambitions interest Siemens

GERMAN multinational engineering and electronics conglomerate Siemens AG is closely following Singapore's efforts to become a smart city by adopting more eco-friendly and sustainable technologies. The conglomerate, which is Europe's largest engineering company, is the global leader in green technology solutions.

In a wide-ranging interview with BizIT, Armin Bruck, CEO of Siemens Singapore, informs that in fiscal 2013, the company's environmental portfolio, which is made up of products and solutions that save energy and reduce emissions, and make operations and manufacturing processes less resource-intensive, generated 32.3 billion euros (S$56 billion) in revenue. "That's 43 per cent of the company's total earnings."

The company excels in cross-disciplinary collaboration - from research and development (R&D) to engineering to project execution to sale. "We have an R&D team that focuses on primary research work in strategically important technology fields, developing innovative solutions that can be applied to various business sectors within Siemens."