Social media ads to hit US$50b by 2019
Leading forecaster Zenith puts that at just one per cent less than newspaper ads
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THE amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
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