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Social media ads to hit US$50b by 2019
Leading forecaster Zenith puts that at just one per cent less than newspaper ads
Add BT as a preferred sourcePublished Mon, Dec 5, 2016 · 09:50 PM
DeeperDive is a beta AI feature. Refer to full articles for the facts.
London
THE amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
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