SUBSCRIBERS
Social media ads to hit US$50b by 2019
Leading forecaster Zenith puts that at just one per cent less than newspaper ads
Add BT as a preferred sourcePublished Mon, Dec 5, 2016 · 09:50 PM
London
THE amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
Share with us your feedback on BT's products and services
