The social trends shaping business in 2019
Video, stories and messaging are three of the most significant themes in consumer communications - and they are expected to intensify next year.
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AS 2018 draws to a close, we all reflect on the year gone by and look forward to what the next year holds.
On the professional front, the accelerated pace of technology adoption, particularly in our region, means that entire industries and business models continue to be transformed. Through a decade or more of change, the one constant is that consumers often adopt new technology before businesses do - these trends have profound influence on how people discover, evaluate and converse with businesses and ultimately, how and where they make purchases.
At Facebook, we saw three significant consumer communications trends this year which we expect will only intensify in 2019: video, stories and messaging.
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