Socialbakers to chase social media spending

COMPANIES don't spend a large portion of their digital marketing budgets on social media, but social media analytics firm Socialbakers is counting on changing this by year-end.

Jan Rezab, Socialbakers CEO and co-founder, told BizIT that the average spending on social media - including ad budgets and post-campaign analysis reports - hovers between 10-30 per cent of a typical digital marketing budget.

This is because although companies are allocating more money to digital, offline spending continues to dominate marketing dollars.