StarHub becomes Autodesk Value Added Distributor in Singapore

GIVING a push to its enterprise business, local telco StarHub has started distributing software from Autodesk from this month, after it was appointed as a new Value Added Distributor (VAD) in Singapore for the technology company. StarHub is the first telco in South-east Asia to be appointed as a VAD by Autodesk.

StarHub will sell Autodesk's 3D design, engineering and entertainment software through a network of Autodesk Value Added Resellers (VARs). A company spokesman said that StarHub's strengths in info-communications distribution will further broaden the reach of Autodesk's solutions, and help meet customer needs across multiple industries in Singapore.

"Trends around cloud computing, collaboration between distributed teams, and the proliferation of mobile devices are shaping the way our customers work and access Autodesk solutions. As a telco, StarHub understands this well, and there are strong synergies between our businesses," said Rama Tiwari, regional director, Autodesk Asean. "We believe StarHub will bring significant value to Autodesk resellers, and we're very excited about our new partnership."

Mr Tiwari pointed out that customers across manufacturing, architecture, building, construction, and media and entertainment - including the last 22 Academy Award winners for Best Visual Effects - use Autodesk software to design, visualise, and simulate their ideas before they are built or created.

Kevin Lim, StarHub's chief commercial officer, noted that as StarHub continues the "growth momentum" in its enterprise business, "we also want to innovate around non-traditional telco business models to discover new areas of expansion".

He added: "We look forward to bringing our experience in the subscription-based business, and with our connectivity, security, business solutions and market creation capabilities, we believe we can value add to Autodesk's existing resellers as well as offer new services for our existing network of partners."