Start-up nation: Macron's France lures US, UK tech
Firms say it is long-term factors that really make the country attractive; optimistic mood also cited
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FRANCE was an unlikely choice of location for Mark Heath's new start-up, given that the American's mastery of the French language is, by his own cheerful admission, "atrocious".
But the fast-talking New Yorker is among a growing crowd of British and American entrepreneurs drawn to France by an optimistic mood under President Emmanuel Macron and political worries at home.
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