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Tap Twitter, and don't worry about mistakes

It can be a real-time interaction tool to drive brand loyalty and engagement

Published Sun, Mar 16, 2014 · 10:00 PM
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TWITTER may have high brand awareness among consumers and its use to disseminate news has been proven since its inception in 2006. However, many companies in Asia have yet to cotton on to the microblogging service's business benefits since they don't experiment with the platform and learn from mistakes, says one Twitter executive.

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