Tech giants divided over digital assistants
Apple, Microsoft and Facebook are split on whether artificial intelligence with personality risks alienating users
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WHEN users ask Siri, Apple's digital assistant, what she likes to drink, she is quick with an answer. "I have a thirst for knowledge," she responds.
Her counterpart at Microsoft, Cortana, opts for a very, very dry martini. But M, the digital assistant Facebook is testing, deflects the question. "I don't have an opinion about that. What's your favourite drink?"
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