Tech giants divided over digital assistants
Apple, Microsoft and Facebook are split on whether artificial intelligence with personality risks alienating users
San Francisco
WHEN users ask Siri, Apple's digital assistant, what she likes to drink, she is quick with an answer. "I have a thirst for knowledge," she responds.
Her counterpart at Microsoft, Cortana, opts for a very, very dry martini. But M, the digital assistant Facebook is testing, deflects the question. "I don't have an opinion about that. What's your favourite drink?"
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