Teens spend nearly nine hours every day consuming media: study

Washington

TEENS are spending more than one-third of their day using media such as online video or music - nearly nine hours on average, according to a new study from the family technology education non-profit group, Common Sense Media. For tweens, those aged 8-12, the average is nearly six hours per day.

The Common Sense census was designed to set a new statistical baseline for research on teen and pre-teen media use, said Jim Steyer, the group's executive director. Even as someone who spends all day looking at these issues, Mr Steyer said he was staggered by the amount of time that young people are spending consuming media - and how little the government has done to explore what that means.

"Where is the research?" Mr Steyer said. "We're conducting the biggest experiment on our kids - the digital transition - without research."

It's hard to fully judge how much screen time has increased in recent years. The closest study to Common Sense Media's may be the Kaiser Family Foundation's 2010 study, which estimated an average of 51/2 hours of media use for those aged 8-10, 8 hours and 40 minutes for the 11-14 age group, and just under 8 hours for 15-18 year-olds.

The Common Sense study, which surveyed 2,600 youths, used a different methodology from the Kaiser Family Foundation, so it is difficult to make a direct comparison between the two findings.

But there is a definite upward trend, said Mr Steyer, and media use is getting more and more ubiquitous. Teens are often multitasking with media on in the background. "Everything is digital," he said. "We are now in the true emergence of digital natives - that has enormous implications for anyone who cares about media, technology and children."

For many parents, the amount of time kids are spending watching video, listening to music, texting and posting may not be a surprise. Even those who have taken steps to limit their children's media use find that it's hard to compete with the allure of a glowing touchscreen.

"It's funny how addictive it can really be," said Bruce Williams, a New York City father of two. His children, he said, are probably more limited in their screen time than others. Mr Williams and his wife didn't even give their daughter a flip phone until the 6th grade, well past the time many of her peers had smartphones. Their 10-year-old son has never had a piece of tech gadgetry to call his own, though he may soon if - like his sister - he attends a middle school that requires him to take the subway.

No member of the family, Mr Williams said, uses Facebook. But his 13-year-old daughter, who got her first smartphone this year, does have active Instagram and Snapchat accounts, he said. And while she's far from an addict herself, he said, it does seem as if she's often itching for screen time.

"She's a good kid and a good student," he said, with a chuckle. "But every moment when it's not homework time or playing-an-instrument time, you'll see her grab a phone, sneak away, and do whatever it is they do."

So what are these kids today doing in all those hours of screen time? In some ways, they're doing things teens have always done. Among tweens, the most common media activities are watching TV and listening to music. Among teens, the activities are the same, though music edges out television. For tweens, playing mobile and video games, plus watching online videos, round up the top five activities. Teens watch videos, play video games and use social media.

There were also some interesting socioeconomic differences in the study. Tweens and teens from lower-income families spend more time using media, on average, than higher- income teens. The study says that it's not necessarily that lower-income kids are more likely to use media, but rather that those who do are heavier media users. For example, the study says, while fewer low-income teens watch TV or videos on a given day, those who do watch for 90 more minutes than their higher-income counterparts.

Black youth report spending far more time with all types of media than Hispanics or whites, averaging 11 hours and 10 minutes of media use per day. That's over two hours more than the average amount for whites or Hispanics. While all teens are equally likely to use social media on a given day, black teens reported that they spend far more time doing so.

When it comes to keeping an eye on what their kids are doing, parents have different approaches. Mr Williams and his wife have full access to their daughter's smartphone, and keep the lines of communication open to make sure she's only friends with those her own age. Most parents, according to the study, do the same. Fifty-three per cent of teens and 72 per cent of tweens say their parents have talked with them about how much time they spend using media - even more say they've had conversations about content.

Just because they're talking about it, however, doesn't mean that parents understand what's happening all of the time. A quarter of teens who go online say their parents know very little about what they do; 30 per cent say the same about social media use. WP