The Business Times
business-time-50
SUBSCRIBERS

Tie-up with Lazada opens door for Razer to tout software sales

Razer says the partnership will create a one-stop shopping venue for physical goods and digital content

google-preferred-sourceAdd BT as a preferred source
Published Wed, Apr 11, 2018 · 09:50 PM

    Singapore

    AT A glance, gaming company Razer's tie-up with online retailer Lazada - a digital game store launched on Wednesday - appears to be about providing Razer with an additional platform to tout its wares.

    But underlying the partnership is Razer's push to broaden its offerings, from merely creating gaming hardware to being a software distributor and services provider as well.

    RazerLazadaStartups

    Copyright SPH Media. All rights reserved.

    Reuse this contentFeedback

    TRENDING NOW

    The fourth Amity Circle retreat was hosted by Temasek Foundation from Apr 8 to 10 in Hanoi.

    Middle East-linked energy supply shocks put Asean Power Grid back in focus

    Eugene Lee, chief marketing officer of Chagee (Asia-Pacific), says that even though tea is the world's second-most consumed beverage, it has not experienced “the same lifestyle elevation or premiumisation” that coffee has.

    ‘We’re not a bubble tea brand’: Chagee aims to double Asia-Pacific footprint to 600 stores by 2027

    Leaders across Millennium Hotels and Resorts, where a focus on trust, mobility and mentorship supports career growth across the organisation.

    Meet the women who run one of Singapore’s most trusted hotel brands

    Alta Advisers is now in the process of removing itself from Hong Kong’s business registry.

    Family office for US$12 billion Tetra Pak Fortune exits Hong Kong

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More