TikTok lets creators charge monthly subscriptions

TIKTOK on Monday said it will start letting some popular accounts at the video-snippet streaming star charge subscriptions for live streams. Similar money-making tools have been added to rivals such as Instagram and Facebook as the social media platforms compete for online personalities that attract audiences. “LIVE Subscription is an extension of our efforts to build diversified creator monetization opportunities that suit a range of creator needs,” TikTok said in a blog post. TikTok said the subscription feature being introduced this week will only be available to creators by invitation for now but will be expanded globally in coming months. The company did not disclose pricing. Creators will be able to switch into a chat mode exclusive to subscribers, “enhancing an even more personal connection between creator and viewer,” the company said. AFP