Twitter seeks new path after potential bidders said to have backed off
Company will have to rely more heavily on a recent strategy that emphasises live video in bid to attract more users
New York
TWITTER Inc, struggling to find new users, will need to rely more heavily on its live video streaming strategy after top potential bidders were said to have lost interest in making offers amid pressure from their investors.
Twitter once saw interest from Alphabet Inc's Google, Salesforce.com Inc and Walt Disney Co, all of which consulted banks on whether to acquire the social media company. Now all of those suitors are unlikely to make a bid, according to people familiar with the matter. On Friday, Twitter had planned to hold a board meeting with outside advisers on a sale but cancelled, one of the people said.
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