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Twitter suffers as advertisers shy away from its new platform

Social network firm puts poor growth down to lack of commitment to direct response ads

Published Thu, Apr 30, 2015 · 09:50 PM

    San Francisco

    AS A company, Twitter is an adolescent - gangly, starry-eyed, growing like a weed and unpredictable. No wonder advertisers and investors are having trouble figuring it out.

    The social networking company shocked Wall Street on Tuesday by reporting slower-than-expected growth in advertising sales, which account for nearly all of its revenue.

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