SUBSCRIBERS
Twitter suffers as advertisers shy away from its new platform
Social network firm puts poor growth down to lack of commitment to direct response ads
Published Thu, Apr 30, 2015 · 09:50 PM
San Francisco
AS A company, Twitter is an adolescent - gangly, starry-eyed, growing like a weed and unpredictable. No wonder advertisers and investors are having trouble figuring it out.
The social networking company shocked Wall Street on Tuesday by reporting slower-than-expected growth in advertising sales, which account for nearly all of its revenue.
Share with us your feedback on BT's products and services