WeChat aims to expand, win advertisers in Europe, US
It is focusing more on business-to-business, encouraging Western brands to sell products on the WeChat platform
London
WECHAT, China's most popular social media and messaging service, has launched a new bid in Europe and the US to develop its payments offering and win new advertisers.
Owned by Tencent Holdings Ltd, WeChat is looking to launch an office in the UK and another European country, alongside its existing presence in Italy. Tencent, which has an established office in San Francisco, is also looking to grow its WeChat team in the US, targeting advertisers and payments providers.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Technology
Brokers’ take: DBS cuts Venture Corp price target after Q1 earnings miss
Garmin’s Q1 results beat on strong demand for fitness, auto products
Foxconn’s musical chairs sound like punk rock
US sets up board to advise on safe, secure use of AI
Regulate AI? How US, EU and China are going about It
Meta’s results are best viewed through rose-tinted AI glasses