What's behind the Trump-linked data firm that claims to know you
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
New York
STANDING before political and business leaders in New York last autumn, Alexander Nix promised a revolution.
Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters. But Mr Nix's little-known firm, Cambridge Analytica, claimed to have developed something unique: "psychographic" profiles that could predict the personality and hidden political leanings of every American adult.
Share with us your feedback on BT's products and services
TRENDING NOW
Vietnam formalises new state leadership, redefining ‘four pillars’ power balance
‘Largest Singapore commercial S-Reit proxy’: analysts say buy CICT shares after Paragon acquisition
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Why where you park your joint venture matters: Lessons from a US$689 million shareholder dispute
