Winning in the streaming era

TODAY'S viewers are rapidly moving towards over-the-top (OTT), a new model of TV consumption where they can watch their favourite shows anytime, anywhere, and on any device.

Here in South-east Asia, the shift to streaming OTT has been extremely successful at disrupting traditional television. Consumers' desire for speed, control, customisation, and convenience has boosted OTT services, to the extent that more than 1 in 3 viewers in South-east Asia are now streaming OTT.

The term OTT is often synonymous with subscription services. While subscription video on demand (SVOD) has seen significant growth during the pandemic, several signs indicate that advertising-based video on demand (AVOD) is paving the future.