Workplace efficiency gets new spin in Silicon Valley
Firm develops software that blends social media, fitness tracking and video games into system to keep employees more engaged
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San Francisco
A FEW days before he testified in a sex discrimination suit that has captivated Silicon Valley, John Doerr, arguably the most famous venture capitalist in the world, was sitting at a conference room table laying out his ideas on good management.
The subject was not the trial, in which a former junior partner of Doerr's firm, Kleiner Perkins Caufield & Byers, has claimed gender discrimination. Instead, it was BetterWorks, a company in Palo Alto that has raised about US$15.5 million in venture capital from investors, including Mr Doerr.
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