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Workplace efficiency gets new spin in Silicon Valley
Firm develops software that blends social media, fitness tracking and video games into system to keep employees more engaged
Published Mon, Mar 16, 2015 · 09:50 PM
San Francisco
A FEW days before he testified in a sex discrimination suit that has captivated Silicon Valley, John Doerr, arguably the most famous venture capitalist in the world, was sitting at a conference room table laying out his ideas on good management.
The subject was not the trial, in which a former junior partner of Doerr's firm, Kleiner Perkins Caufield & Byers, has claimed gender discrimination. Instead, it was BetterWorks, a company in Palo Alto that has raised about US$15.5 million in venture capital from investors, including Mr Doerr.
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