Yahoo acquires URL-shortner Bread

[WASHINGTON] Yahoo said on Saturday that it acquired tech company Bread, a URL shortner that allows users to design then target advertisements to readers who click on their links. "Through this acquisition, we're gaining a team of six engineers and product managers who will join our advertising technology organisation in Sunnyvale," a Yahoo spokesperson said.

Bread, which has already been shuttered, allowed users to make and insert ads that people clicking through to a shortened link's webpage would have to view, according to media.

"When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetise their online content," the company said. All Bread links will be viable until Nov 11, at which point the company says users should switch to another URL shortner, bit.ly.