Yahoo to partner Yelp to attract search users
It will offer Yelp's ratings of local merchants within weeks: source
Add BT as a preferred source[SAN FRANCISCO] Yahoo! Inc will form a partnership with reviews provider Yelp Inc to bolster search results and draw users, according to a person with knowledge of the deal.
The US's biggest Web portal will offer Yelp's ratings of local merchants, said the person, who asked not to be identified because the matter is private. The companies plan to offer the service within weeks, the Wall Street Journal reported on Saturday, citing an unnamed person who attended a Yahoo employee meeting.
Yahoo chief executive officer Marissa Mayer is seeking content and features to attract and keep users as it tries to close the gap with Microsoft Corp and Google Inc. The Sunnyvale, California-based company's share of the search market has dropped by about a half since 2008 to less than 11 per cent in December, compared with 18 per cent for Microsoft and 67 per cent for Google, according to ComScore Inc.
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