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YouTube toughens rules regarding which videos get ads

Published Wed, Jan 17, 2018 · 09:50 PM

San Francisco

YOUTUBE on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content.

"There's no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners," YouTube vice- president of display, video and analytics Paul Muret said in a blog post.

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