TikTok, I Sea you
Daphne Yow
DeeperDive is a beta AI feature. Refer to full articles for the facts.
THE e-commerce scene seems to be heating up, with players such as TikTok Shop aiming to increase the size of its global e-commerce business by more than four times – to US$20 billion in merchandise sales – this year.
Industry incumbent Shopee has been quiet about the threat so far. But last Friday, Forrest Li, CEO of parent company Sea, sent a company-wide memo about the challenge ahead.
Li warned of the increasingly competitive landscape, and reminded staff that a “hard contest” is where the company has always thrived, according to the email seen by Garage.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
StarHub hands Ensign InfoSecurity control back to Temasek in S$115 million deal, books S$200 million gain
Singaporeans can now buy record amount of yen per Singdollar
Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss
Keppel DC Reit posts 13.2% higher Q1 DPU of S$0.02833 on strong portfolio performance