Amazon says 10m new members try Prime this holiday season

[SAN FRANCISCO] Amazon.com Inc said more than 10 million new members worldwide tried its Prime subscription service for the first time during the current holiday season.

Amazon Prime users get unlimited free two-day shipping for US$99 a year. They can access books, songs, movies, TV episodes and upload unlimited photos on Amazons Cloud Drive.

The company, which is looking to offer same-day delivery on all items sold by third-party merchants on its site, said customers ordered more than 10 times as many items using this option in the holiday season, compared with a year earlier.

Shares of the No 1 US online retailer were up 1 per cent at US$306.31 in morning trading on the Nasdaq on Friday.

REUTERS