Apple buys data analysis company

San Francisco

APPLE has acquired Semetric, a company that analyses data about music online, a move that may hint at Apple's ambitions as it prepares to revamp iTunes and Beats Music.

In documents filed with public regulators in Britain, where Semetric is based, the company changed its address to one in London associated with Apple, and named an Apple lawyer, Gene Levoff, as a company director. A person briefed on the deal, who spoke on the condition of anonymity, confirmed that Apple had bought Semetric, although further details, including the price, could not be confirmed.