The Business Times
SUBSCRIBERS

Apple goes for thinner margins for its HomePod

Profit margin is only 38%, but it is going for volume in field of rivals like Amazon's Echo

Published Thu, Feb 15, 2018 · 09:50 PM

San Francisco

APPLE Inc's HomePod, the company's first foray into speakers in a decade, costs US$216 to build and generates thinner profit margins than other products like the Apple Watch and iPhone, according to analysis by TechInsights.

Given the gadget's US$349 price, that US$216 cost suggests Apple is generatin…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here