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Apple goes for thinner margins for its HomePod
Profit margin is only 38%, but it is going for volume in field of rivals like Amazon's Echo
Add BT as a preferred sourcePublished Thu, Feb 15, 2018 · 09:50 PM
San Francisco
APPLE Inc's HomePod, the company's first foray into speakers in a decade, costs US$216 to build and generates thinner profit margins than other products like the Apple Watch and iPhone, according to analysis by TechInsights.
Given the gadget's US$349 price, that US$216 cost suggests Apple is generating margins of about 38 per cent, said the product analysis firm.
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