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Apple goes for thinner margins for its HomePod

Profit margin is only 38%, but it is going for volume in field of rivals like Amazon's Echo

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Apple's HomePod has won praise for its sound, but criticism for its shaky integration with the Siri digital voice assistant or other apps.

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APPLE Inc's HomePod, the company's first foray into speakers in a decade, costs US$216 to build and generates thinner profit margins than other products like the Apple Watch and iPhone, according to analysis by TechInsights.

Given the gadget's US$349 price, that US$

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