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Apple goes for thinner margins for its HomePod

Profit margin is only 38%, but it is going for volume in field of rivals like Amazon's Echo

Apple's HomePod has won praise for its sound, but criticism for its shaky integration with the Siri digital voice assistant or other apps.

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APPLE Inc's HomePod, the company's first foray into speakers in a decade, costs US$216 to build and generates thinner profit margins than other products like the Apple Watch and iPhone, according to analysis by TechInsights.

Given the gadget's US$349 price, that US$...

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