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Apple Inc battles trademark sleuths bent on revealing names of latest gadgets

Apple uses various tactics to keep its product names secret. One is to simply register it via a shell company, a method which the company used as it was preparing to launch the iPad in 2010.


ONE of Apple's most fiercely guarded secrets? The name of the next iPhone. It's known that the device will launch later this year, complete with a stainless steel and glass body, a better screen and a speedy 3-D sensor that recognises your face. It may be called the iPhone X,...

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