Apple tiptoes into producing original video

Dana Point, California

WATCH out, Netflix. Apple, the richest company in technology, is finally moving into original video content.

Apple said on Monday night that it would introduce its first two television-style video series on Apple Music, its subscription music-streaming service, in the spring.

Other original videos, including scripted dramas, are planned over the next year as Apple tries to build Apple Music into a cultural platform, said Jimmy Iovine, who heads the US$10-a-month service.

"There are a bunch of projects. We're in it. This is what Apple Music is going to be," he said. "Apple Music will have video and other things that I can't talk about. We're going to be aggressive about…