Apple Watch will threaten Swiss watch industry: Swatch co-inventor

Zurich

APPLE Inc may soon sell as many timepieces as all of Switzerland, threatening the country's four-century-old industry, the co-inventor of the Swatch predicted.

The Apple Watch may reach sales of 20 million to 30 million units annually in the first few years, said Elmar Mock by phone from Switzerland on Tuesday. Compare that to Switzerland's 2014 export of 28.6 million watches.