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Apple's retail boss changes the playbook, steers stores into ultra-luxe turf

Quentin Sannié, co-founder of Devialet, a French audio company, with the Phantom, a wireless speaker which costs upwards of US$1,990, and which will soon be prominently displayed in Apple's retail stores. Until now, Devialet's products have had stratospheric price tags and been sold only in select locations.

Ms Ahrendts came from Burberry, where she gave the brand new zip and made it an online retail pioneer among fashion houses.

San Francisco

ANGELA Ahrendts, Apple's senior vice-president of retail, got a private demonstration of the fancy wireless speaker, the Phantom, and its sound quality seven weeks ago. On the spot, she said she wanted the space podlike device, which starts at US$1,990, to be sold in Apple's...

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