Brother targets enterprise sector for higher margins

LIKE every other printer manufacturer, Brother is keen to step up its footprint in the managed print services scene.

To do this, the Japanese firm first has to get customers to see it as more than a consumer printing company, said Brother CEO and president Toshikazu Koike.

Its historical success as a consumer-focused producer of typewriters, home printers and label makers has, in some way, stuck, he said.