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'Chinese Netflix' takes on tech titans in US
LeEco prices its smartphones lower than rival models to entice people over to its ecosystem of online offerings
Add BT as a preferred sourcePublished Thu, Oct 20, 2016 · 09:50 PM
San Francisco
A CHINESE Internet colossus, referred to as a combination of Netflix, Apple, Amazon and Tesla, announced on Wednesday it is taking on US tech titans on their home turf.
LeEco is jumping into a fiercely competitive US smartphone market with LePro 3 and its "little brother" Le S3, pricing them lower than flagship models from rivals to entice people over to its "ecosystem" of online offerings. LePro 3 will be priced at US$399 and Le S3 at US$249 when they become available to US buyers at the company's LeMall.com e-commerce website on Nov 2.
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