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Consumer analytics startup Snapcart to launch in Singapore
SOUTH-EAST Asian consumer analytics startup Snapcart is expanding its services to Singapore, following a US$10 million Series A funding round led by Singapore venture capital Vickers Ventures Partners, including investors such as SPH Ventures (formerly SPH Media Fund) and Wavemaker Partners.
Starting Feb 1, 2018, consumers are able to download the Snapcart app on both IOS and Android, while consumer brands will be able to access the company's data-driven shopper and consumer insights.
Snapcart collects purchase data and gives shoppers cashback for scanning their receipts. These receipts are then processed and analysed by its proprietary technology based on artificial intelligence (AI) to provide real-time analytics to clients and partners.
Snapcart is currently active in Indonesia and the Philippines, with over one million downloads globally since its launch in 2015.
Teresa Condicion, co-founder & COO/Data Science at Snapcart, said: "We are launching here to meet the growing demand from clients for a more innovative solution to better understand the Singapore market. It is also a strategic location for us because majority of our regional clients are based here, allowing us to serve them better."
She added that it gives access to "great tech talents" to support their AI research.
Snapcart also announced several new appointments, with Soon Lee Lim as chief revenue officer for Asia-Pacific, Eko Wicaksono as country sales & operations director for Indonesia, and Raymond Ajon as country sales & operations director for Philippines. Ms Lim was formerly country head for Kantar Worldpanel Indonesia and head of Indonesia & Malaysia for YouGov while Mr Wicaksono and Mr Ajon were from ABN Impact and Nielsen respectively. Together, the three have more than 50 years of experience in consumer research.