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Data is the new, critical asset fuelling tech M&As

Data analytics is no longer just an experimental tool for companies, says digital marketing firm chief

Adknowledge's Mr Legg says that good chief marketing officers need to be data driven, action oriented, diligent, own a "world-class" database of customers and yet never be satisfied.


MUCH has been said about Big Data and how it can help businesses. Microsoft's US$26.2 billion buyout of business social network LinkedIn is only the latest validation of how data can boost business growth, and is the motivation behind many tech M&As (mergers and acquisitions...