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THE BROAD VIEW

Facebook's Frankenstein moment

Having apologised for certain ads, the company just can't blame the monster for misuse of its tools and dodge responsibility for the world it has helped to build.

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There may not be enough guardrails in the world to prevent bad outcomes on Facebook, whose scale is nearly inconceivable.

ON Wednesday, in response to a ProPublica report that Facebook enabled advertisers to target users with offensive terms such as "Jew hater", Sheryl Sandberg, the company's chief operating officer, apologised and vowed that the company would adjust its ad-buying tools to prevent similar problems...

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