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Facebook's Frankenstein moment

Having apologised for certain ads, the company just can't blame the monster for misuse of its tools and dodge responsibility for the world it has helped to build.

Published Fri, Sep 22, 2017 · 09:50 PM
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ON Wednesday, in response to a ProPublica report that Facebook enabled advertisers to target users with offensive terms such as "Jew hater", Sheryl Sandberg, the company's chief operating officer, apologised and vowed that the company would adjust its ad-buying tools to prevent similar problems in the future.

As I read her statement, my eyes lingered over one line in particular: "We never intended or anticipated this functionality …

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