Firms using data more strategically: QlikTech

COMPANIES are beginning to use their data more strategically, and to use more sophisticated methods when picking the IT support systems on their back end to suit their plans, says Lars Bjork, CEO of Qlik Technologies. The US-based company provides business intelligence (BI) software.

Speaking to BizIT on a recent visit to Singapore, Mr Bjork said that companies are moving away from one-stop-shop, "full-stack" BI products. Instead, they are asking for specific layers of the set-up needed to crunch data.

They are selecting vendors with their data strategy in mind, from the hardware layer to their data warehouses and the analytics software that sits on top.

As a result, QlikTech's partnerships with distributors have evolved from the traditional downstream channel partnerships, to working more with data vendors, or systems integrators, which package QlikTech's products into bes…