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Firms using data more strategically: QlikTech

More moving away from one-stop-shop, full-stack BI products, reports VICTORIA HO

Mr Bjork: 'If you get something that can do everything in the world, it's not simple anymore, and nobody will use it.'

COMPANIES are beginning to use their data more strategically, and to use more sophisticated methods when picking the IT support systems on their back end to suit their plans, says Lars Bjork, CEO of Qlik Technologies. The US-based company provides business intelligence (BI) software.